Skip to Content

90+ Best-Selling Printables on Etsy in 2023

Digital entrepreneurs in 2023 generate a substantial amount of passive income from printables, which are downloadable digital products that customers can print themselves.

Popular types of printables include planners, stickers, habit trackers, resume templates, wedding invitations, sewing patterns, wall art, and clip art. Creating visually appealing and professional-looking printables is now easier than ever, thanks to tools like Canva.

Moreover, Etsy has emerged as a leading platform for selling printables, with numerous stores earning over $1000 monthly.

Printables are a great opportunity for graphic designers and creative people looking to monetize their skills.

Building a profitable online store to sell printables is hard and comes with its own challenges. However, the most common questions to be answered are what are the best selling Etsy printables, and where do I start?

If you asked me, over several hundred printables have a huge customer demand, and you should thoroughly examine your strengths and area of interest before deciding what to design and sell.

90+ Best Printables You Can Sell on Etsy to Make Money

In this article, let me take you through the most popular printables to sell on platforms like Etsy in 2023.

  1. Planner and Tracker Printables
    • Fitness planners
    • Calendars
    • Diet planners
    • Weight loss trackers
    • Self-care printables
    • Homeschooling worksheets
    • Holiday planners
    • Weekly, monthly, & yearly planners
    • Chore charts
    • Cleaning Charts
    • Habit trackers
    • To-do lists
    • Budget trackers
    • Debt payment plan
    • Credit score tracker
    • Wedding planners
    • Journals
    • Meal planners
    • Grocery lists
    • Preschool printables
    • Project planners
    • Finance planner
    • Digital planners
    • Blogging planners
    • Summer worksheets
  2. Printables for Events and Parties
    • Birth Announcements
    • Birthday Invitations
    • Wedding invitations
    • Drink menus
    • Seating charts
    • Party decorations
    • Food labels
    • Guest book signs
    • Wedding favor tags
    • Wine Labels
    • Save The Date Cards
    • Wedding decor printables
    • Halloween printables
    • Letters to Santa
    • Valentine’s Day printables
    • Christmas printables
    • Mother day printables
    • Father’s Day Cards
    • Pregnancy Announcements
    • Cupcake toppers
    • Party menu
    • Water bottle labels
    • Photo Booth Props
    • Table numbers
  3. Home Decor Printables
    • Artwork
    • Wall art
    • Placemats
    • Motivational Quotes
    • Door signs
    • Banners
  4. Printable Cards and Notes
    • Thank you notes
    • Greeting cards
    • Bookmarks
    • Gift tags
    • Certificates
    • Affirmation Cards
    • Cash Envelope printables
  5. Printables for Kids
    • Sight Words Cards
    • Coloring pages
    • Word puzzles
    • Flashcards
    • Paint by numbers
    • Nursery Art
    • Paper dolls
    • Memory games
    • Reward charts
    • Mazes
    • Activity books
  6. Printable Games
    • Scavenger hunts
    • Baby shower games
    • Baby shower signs
    • Bridal shower games
    • Bachelorette Party Games
    • Trivia
  7. Printables for Professional Use
  8. Study Materials
    • Bible scriptures
    • Bible study worksheets
    • E-books
    • Worksheets
  9. Crochets, knitting, & sewing patterns
  10. Clip arts
  11. Stickers
  12. Photography
  13. Recipe cards

IMHO, these are a few ideas you should refer to as inspiration and create your own list of printables to sell on Etsy. It is essential to avoid focusing on a singular product and instead target a particular category, such as planners, trackers, weddings, etc.

Focusing on a broader category also allows for greater flexibility in product development and branding strategies.

Seasonal and Evergreen Printables

All printables can be divided into two categories: seasonal and evergreen.

Both of them are crucial for the success of your store. They are self-explanatory from the name itself, but let’s look at them quickly.

  • Seasonal Printables – Such printables are hotcakes during certain periods of the year, like Christmas, Halloween, Valentine’s Day, Weddings, and more. These are the times when everyone is searching for that perfect printable that will make their holiday extra special. Seasonal printables are the best fit if you plan to leverage seasonal spikes and trends to earn some extra cash. 
  • Evergreen Printables – These types of printables are in demand throughout the year. They are a fantastic way to ensure your Etsy store generates a steady and reliable income stream without interruptions. That’s why it’s no surprise that many successful sellers opt to start with these versatile products.

Evergreen printables are best for consistent income, but as the Calendar is full of festivals, occasions, and events, you can rely on Seasonal printables as well for consistent income throughout the year.

Your final strategy to make sales depends upon skills and available time.

Seasonal printables need to be planned and marketed to customers for maximum outcomes.

To build a thriving and lucrative printable business, you should offer both seasonal and evergreen printables. By catering to both categories, you can attract customers searching for seasonal items to celebrate specific events and those who desire more general products they can enjoy all year round.

The key to success lies in choosing a category or niche and creating a diverse range of seasonal and evergreen printables based on customer data. With the right approach, you can build a loyal following of customers who eagerly anticipate your latest creations, leading to increased sales and growth for your business.

What are the best printables to sell on Etsy and other marketplaces?

We’ll discuss the complete list of best-selling printables in the following section of this article. But, for convenience, I am grouping printables into several categories.

Now, let us delve deeper into each category to know what products are selling well and how to identify the best printables that are easy for you to create and sell.

#1 – Planners and Trackers

  • Fitness planners
  • Calendars
  • Diet planners
  • Weight loss trackers
  • Self-care printables
  • Homeschooling worksheets
  • Holiday planners
  • Weekly, monthly, and yearly planners
  • Chore charts
  • Cleaning Charts
  • Habit trackers
  • To-do lists
  • Budget trackers
  • Debt payment plan
  • Credit score tracker
  • Wedding planners
  • Journals
  • Meal planners
  • Grocery lists
  • Preschool printables
  • Project planners
  • Finance planner
  • Digital planners
  • Blogging planners
  • Summer worksheets

Planners are at the top of this list. Simply go to the Etsy.com website and search for the keyword “planners.” You will witness that Etsy returns an overwhelming number of search results, exceeding 10 million hits.

People struggle with daily diet plans, household cleaning, wedding checklist, summer holiday planning, yearly budget, etc.

You can help them with an organized planner that keeps track of all the important things and timelines.

A few of the popular printable planners include Calendars, holiday planners, meal planners, daily checklists, household planners, etc.

Apart from them, the category includes a vast array of printables such as fitness planners, budget planners, and even blog planners for digital entrepreneurs. These printables serve a valuable purpose for customers, as they aid in organization and provide motivation to accomplish important tasks that may be overlooked amidst the daily grind.

The target audience for this category includes fitness freaks, moms, corporate people, and more.

You can start with basic monthly planners for daily activities and then expand your efforts to advanced planners such as diet, budget, and holiday.

#2 – Parties and Events

  • Birth Announcements
  • Birthday Invitations
  • Wedding invitations
  • Drink menus
  • Seating charts
  • Party decorations
  • Food labels
  • Guest book signs
  • Wedding favor tags
  • Wine Labels
  • Save The Date Cards
  • Wedding decor printables
  • Halloween printables
  • Letters to Santa
  • Valentine’s Day printables
  • Christmas printables
  • Mother day printables
  • Father’s Day Cards
  • Pregnancy Announcements
  • Cupcake toppers
  • Party menu
  • Water bottle labels
  • Photo Booth Props
  • Table numbers

This might be one of the largest printable categories on Etsy, with infinite design possibilities.

Events can be anything, right from the wedding to the Christmas party.

You can create something to allow customers to add personalized touches to their special occasions. It includes various items, such as announcements, invitations, drink menus, and even letters to Santa. The possibilities are only limited by your imagination and creativity.

By selling such printables, you could help individuals and organizations enhance their events and create unique and memorable experiences.

It is important to make certain items, such as wedding invitations, customizable for customers. It means allowing them to add their personal information, such as names, dates, and other relevant text.

You can maximize your potential earnings by strategically focusing on festivals such as Christmas and Halloween. It is important to carefully consider the number of printables you offer and their design and theme. Additionally, launching your products at the right time and promoting them through effective marketing channels can help you reach a wider audience and generate significant sales.

Many Etsy sellers have found great success with seasonal printables, earning thousands of dollars in just a few short days. By developing a thoughtful strategy and executing it well, you can also explore the tremendous potential of this market.

#3 – Home Decor

  • Artwork
  • Wall art
  • Placemats
  • Motivational Quotes
  • Door signs
  • Banners

Consumers are increasingly seeking innovative and cost-effective home decor products. It presents an exciting opportunity for entrepreneurs who can meet these needs with high-quality, unique, and value-driven products. 

Etsy stands out as a prominent platform for artists looking to sell their creations for home decor. It is due to the platform’s immense reach, boasting a user base of over 90 million active buyers seeking unique and personalized products for various purposes, including home decor.

Home decor printables are the hot selling category on Etsy and other marketplaces like Amazon and eBay.

One of the many benefits of home decor printables is their affordability compared to traditional wall art and decor products, which often come with a steep price tag. This accessibility allows users to easily print, utilize, and even replace them without the burden of significant financial investments.

In this way, home decor printables offer an accessible and cost-effective way for individuals to beautify their living spaces.

If you are creative enough, design something that customers can put on their gallery walls, dining tables, and front doors to welcome friends and family members.

Although the market for home decor printables on online platforms is highly competitive due to the extensive range of offerings available, it’s important to remember that success is still achievable.

With a creative mindset and the right set of tools, you can create unique and appealing products that resonate with buyers, resulting in potentially lucrative sales opportunities that generate thousands of dollars.

Go ahead with anything from modern to vintage, but ensure your designs are minimalistic and attractive. Use different colors, patterns, fonts, and shapes and come up with something unique and eye-catchy.

#4 – Cards and Notes

  • Thank you notes
  • Greeting cards
  • Bookmarks
  • Gift tags
  • Certificates
  • Affirmation Cards
  • Cash Envelope printables

Allow your customers to celebrate special occasions with various personalized cards and notes.

If Thank You cards sound outdated, you will be surprised to know that it is one of the best-selling products on Etsy. They have also gained popularity among marketing professionals and business leaders by offering a distinctive approach to expressing appreciation and complimenting customers, clients, and colleagues.

Design and sell personalized greeting cards for various occasions, such as birthdays, weddings, and summer parties.

And don’t forget to make sure that they are fully customizable by the customers.

One more printable product that has good demand on Etsy is Bookmarks. Create bookmarks with inspiring quotes, graphics, and icons, and also allow customers to add photos of their choice and personalized messages.

Printables like Gift Tags and Affirmation Cards are also gaining popularity over the years. These products are showing strong traction, and with a successful sales strategy, you can also generate significant revenue by selling them, following in the footsteps of other successful Etsy sellers.

You can create and sell tens of cards and notes for various occasions. But you must study the market, understand the trends, and analyze successful Etsy stores for more ideas and inspiration.

#5 – Printables for Kids

  • Sight Words Cards
  • Coloring pages
  • Word puzzles
  • Flashcards
  • Paint by numbers
  • Nursery Art
  • Paper dolls
  • Memory games
  • Reward charts
  • Mazes
  • Activity books

Printables are a fun and easy way for kids to learn new things. Children can benefit from printables in terms of reading, writing, learning mathematics, and more.

In other words, printables for kids are an excellent way of improving their skills and encouraging them to complete tasks and achieve goals. 

The popularity of such products has seen exponential growth since the pandemic. You can surely build a successful Etsy store by selling printables for kids. 

Coloring pages, nursery art, word puzzles, and flashcards are selling best under this category.

Most of the printables from this category sell best during holidays, so plan accordingly.

If you have a passion for teaching in an exciting manner, creating printable resources such as science cards, math worksheets, language arts materials, paint-by-numbers, and crossword puzzles can be an excellent source of passive income.

It’s crucial to prioritize adding interactive and engaging elements that make learning enjoyable and immersive. Avoid designing anything that may come across as monotonous or challenging to follow. Instead, integrate fun and educational components that make learning an exciting adventure.

Educational and entertaining content is the key to success when creating and selling printables for kids.

Apart from the ideas listed above, you can also design printables such as handwriting practice sheets, chore charts, and reward cards, keeping the needs and interests of different children in mind.

#6 – Games

  • Scavenger hunts
  • Baby shower games
  • Baby shower signs
  • Bridal shower games
  • Bachelorette Party Games
  • Trivia

Engage people attending events, group activities, parties, family nights, and more with printable games.

There is a huge demand for printables that can be used for entertainment purposes during various events such as baby showers, bachelorette parties, etc.

Such printables are both interactive and engaging. They are best fit for groups, families, and individuals as well.

Few printable games, such as word puzzles and mazes, can be used for educational purposes for kids, as discussed in the previous section. 

It’s recommended to start with simple board games before venturing into more complex ones like scavenger hunts and trivia games. It’s essential to prioritize creating designs that are easy to understand for all ages, including children, to ensure a seamless playing experience.

The striking balance between creativity and simplicity is crucial. By doing so, players can enjoy the game without feeling overwhelmed or disinterested.

Moreover, unlike traditional gaming products, you can enjoy unlimited games at a very low cost right from the comfort of your home without stepping out during that fun night.

Such games are also useful during road trips, picnics, and BBQs, so don’t forget to keep them in mind while designing the printables.

#7 – Customizable templates

  • Resumes
  • Logos
  • Business cards

Customizable templates are useful for both personal and professional purposes.

Earlier in this article, I mentioned a few customizable printables, such as wedding invitations.

Here are a few more printables, like resumes and business cards, available as customizable templates.

Before printing, customers buy such printables and add their names, location, contact details, etc.

In most cases, you will share the links to the templates designed by you using tools like Canva. Then customers will create an account and access the links for further adjustments and editing.

However, don’t expect your customers to be professional designers and keep your design simple and straightforward to edit.

You must ensure that whatever tool you use will make it easier for your customers to customize the templates using the same tool. Otherwise, negative customer reviews may impact your product listing.

Many new businesses have emerged after the pandemic, and the same is true for work-from-home job opportunities.

Are you planning to assist people with their business development and job search? Then here is some good news for you, resumes, logos, and business cards are one of the most highly-priced printables on Etsy.

#8 – Study materials

  • Bible scriptures
  • Bible study worksheets
  • E-books
  • Worksheets

A variety of printables and educational materials are available on Etsy to enhance the learning experience for both kids and adults.

We have discussed a few of them in the Printables for Kids sections. But they can also be used by students and adults for entertainment and learning new concepts.

It’s great that many individuals have been discovering and embracing spirituality since the pandemic. As a result, there has been an increased demand for printable Bible scriptures on online marketplaces like Etsy. Additionally, there is a growing market for Bible study worksheets and e-books that provide comprehensive information.

Please note that besides the printables mentioned above, students are also looking for planners, trackers, worksheets, and flashcards to improve their productivity.

Printables like worksheets allow students to organize their studies and achieve goals within time. You should offer printables that work similarly to task managers and are interactive and engaging.

Even the popular printables on Etsy starting at $0.5.

In other words, printables are cost-effective for students looking to increase their productivity and performance.

Students can instantly download, print, and use printables. And, when something doesn’t seem to meet their expectations, they can go ahead and explore Etsy and other marketplaces to find something new.

#9 – Crochets, knitting, and sewing patterns

People love unique shapes, patterns, and other creative designs on their garments, purses, and scarves!

However, the overall process of creating such things is time-consuming.

Enable your customers to create excellent handmade items quickly using printables such as crocheting, knitting, and sewing patterns.

Such printables have gained immense popularity over the last few years.

There are over a million patterns sold on Etsy. It has become a huge market with massive customer demand.

Along with instructions and patterns, try to provide the complete list of materials needed to master these skills of creating clothes and home decor items.

#10 – Clip art

Clip arts have vast use cases. Almost all creative projects include clip art, from flyers to party banners and invitation cards.

They are popular amongst graphic designers. Clip arts are mostly seen in educational materials for children, students, and adults.

Plenty of clip art packs are already available on Etsy in various shapes, sizes, and colors.

But the demand is also ever-increasing!

If you are creative enough to develop something unique that may catch customers’ attention, go for it.

You should consider selling clipart in collections based on specific themes, styles, and formats.

#11 – Stickers

Stickers sell like hotcakes, and they are amongst the best-selling products on Etsy.

Like Clip arts, they are available in various shapes, sizes, and colors. You should focus on a particular theme and style while designing them.

Many people use stickers to decorate their laptops, water bottles, notebooks, and more, just like your friend or colleague.

Personalized stickers and labels are very popular on Etsy. They allow customers to add custom text and photos to enable personal touch.

If you are planning to offer ready-to-print stickers, go ahead with designing stickers based on animals, food items, logos, Halloween, motivational quotes, cartoon memes, and more.

#12 – Photography

Are you a travel photographer? Or else, do you have a Camera?

Use your passion and accessories to make money. Take some eye-catching photos of beautiful nature and even animals that people can use to decorate their walls, events, and parties.

Your photos must be unique and attract others with impressive scenes, colors, and even emotions.

Unlike traditional platforms where photos used to cost hundreds and thousands of dollars, Etsy boasts a huge collection of photos by professional photographers at an affordable price.

Recently, people have started selling innovative and unique photographs generated using AI. These photos look sharp and beautiful.

Such AI-generated photos can be used for various purposes, including home decor and digital projects. 

#13 – Recipe cards

These cards include unique recipes along with a list of secret ingredients.

Are you passionate about cooking and confident in your ability to create your own signature dishes? Perhaps you have a knack for preparing vintage cuisine.

Why not share your culinary expertise and experiments with the world?

To get started, consider designing a basic recipe card template that provides a step-by-step guide to preparing a unique and delicious dish. It will allow you to showcase your skills and offer something new and exciting to your customers.

In addition, you can also offer personalized cookbooks to help your customers better organize their recipes and ingredients.

It is a great way to add value to your store and establish credibility as a culinary expert. So why wait? Let’s get cooking!

Best Printables to Sell on Etsy FAQs

Q. How can I find more printable ideas to sell?

There are several ways of finding trending and hot-selling printables.

The easiest of them is to visit the Etsy.com website and search for various keywords such as “fitness planner,” “printable,” and “wall art” and analyze the autocomplete suggestions generated by Etsy’s search bar.

Make sure to note down both long-term and short-term suggestions for future research.

Another way is to study top stores selling printables on Etsy and other marketplaces. This competitor analysis will also assist you with the pricing of the products.

Q. What are the best tools to design printables to sell on Etsy?

We recommend Canva for designing printables to sell on Etsy. It boasts a massive selection of premade templates, graphics, elements, fonts, shapes, and more.

You can design almost anything from scratch using Canva. Click here to use Canva.

It is a beginner-friendly tool that can be operated from laptops and smartphones.

Adobe Creative Cloud apps, including Photoshop and Illustrator, are also a great choice, but the steep learning curve keeps them from earning our recommendation.

Apart from the above tools, you can choose from GIMP, Pixeden, Corjl, Inkscape, and Piktochart.

Q. How Much Money Can I Make Selling Printables?

A successful Etsy store makes between $100-$1000 per week by selling printables.

Yes, that’s right, people are making over a thousand dollars per month by selling printables on platforms like Etsy.

It is essential to approach it with utmost seriousness and dedication.

It requires significant investment in terms of time and effort to ensure the business is profitable and sustainable in the long run. Therefore, it is imperative to prioritize your business and allocate a considerable portion of your day to it.

While some people consider this business model to generate passive income, it is important to note that such success stories are not achieved without putting in substantial work initially.

Those who have achieved great success in this field have consistently invested time and effort into their business, developed high-quality products, and implemented effective marketing strategies.

By adopting a similar approach, you can also build a thriving Etsy printables business and earn a substantial income.

Q. How to start selling printables on Etsy?

Selling printables on platforms like Etsy is really easy. All you need is access to the right design tools and an Etsy account.

The hardest part is deciding what to sell and how to design something unique and guaranteed to attract customers.

Everything else is quite easy and can be mastered with consistent efforts, including opening an Etsy account, listing products, and marketing.

Here is our complete guide to selling printables on Etsy!

Q. Is Etsy saturated with printables?

I think Etsy alone is the home for hundreds of printable sellers. But that doesn’t mean the market for printables is saturated.

Over 95 million active buyers on Etsy are particularly looking for creative products for their homes, parties, events, kids, and more.

A simple search about “Workout Planner” on Etsy displayed thousands (23,892) of results, implying high competition. Many sellers are targeting this keyword with beautiful and professional designs.

But when I entered a longtail keyword as “Workout Planner for Women”, it only displayed 1,149 results. In other words, there are few areas where the competition is low, and you can benefit from that.